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Privacy Policy

1. Introduction

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content – video, audio and text – is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information please visit

Nielsen Television Audience Measurement Australia (Nielsen TAM), an affiliate of Nielsen, was originally established in 1999 as ATR Australia, later becoming AGB Nielsen Media Research, part of the global AGB Group. Originally awarded a seven-year contract to produce Television Audience Measurement (TAM) in the five major Australian metropolitan markets from 1 January 2001, Nielsen TAM has since been awarded multiple contracts to continue to produce metropolitan and regional market TAM data, as well as continuing to report Subscription Television as of August 2003. The company was renamed Nielsen Television Audience Measurement in 2010 following the full acquisition of AGB by Nielsen, the largest provider of TAM services in the world.

2. Commitment to Privacy

The privacy of our panel members and survey respondents is extremely important to Nielsen Television Audience Measurement (“we” or “us”). We regard privacy as a serious matter on which the goodwill of the company depends.

We protect the identities of our panellists. We will NOT use your personal information (or those of members of your household) to advertise, promote, or sell third party goods or services directly to you or members of your household; and we do not allow our clients to market directly to you.

“Personal information” is defined as any information or an opinion about an identified individual, or an individual who is reasonably identifiable - like your first and last name, home postal address, phone number or personal email address.

When we contact you – by phone, email, SMS, or postal mail depending on what information you provide to us – we will usually do so for one of the following reasons:

  • to respond to your inquiries;
  • to validate answers you gave;
  • to update our records to ensure your information is correct;
  • to ensure that the equipment is working properly;
  • to send you information regarding your participation such as how to redeem rewards;
  • to provide notice regarding changes to our terms, conditions, and policies;
  • to ensure compliance with terms of active panel membership; or
  • to offer you expanded research opportunities through panels and surveys.
Please note that both Nielsen staff and other research companies contracted by us may conduct Nielsen surveys. All such research companies have signed contracts with us, guaranteeing this same commitment to privacy is honoured in all aspects as if it were stored by us.

3. Participation on the Panel

Whilst participation on the panel is voluntary, in order for us to continue to protect your privacy we would also require you and your household members to maintain anonymity particularly from anyone associated within the television, radio, film, newspaper, magazine, advertising or Internet industry.

If anyone should enquire about your membership in the ratings panel, please let us know right away. We would like to know:

  • How the contact was made (in person, phone, letter, e-mail, via the Internet)
  • The name of the person making the contact
  • What was asked of you
  • When the contact was made

Please call us at 1800 502 206.

4. The information we collect

Nielsen researches and measures consumers’ behaviour. In order to create our research insights, we collect information in the following ways:

4.1 The information we collect

When you become a panellist on our TV ratings panel or combined TVPC panel (referred to as the “cross-platform” panel), you provide us with information such as your name and email address. You also provide us with demographic information such as gender, household income, and ethnicity. You may provide us with this information through various methods including telephone surveys, letter box drops, face-to-face interviews, internet surveys and self-report questionnaires. We collect information about other members of your household through the primary interview with a responsible adult member of the household. During the preliminary interview with the household, we share details regarding the data we collect and the reason for its collection with the adult member participating in the telephone survey. We also provide a Panel Member Website ( ) which, when accessed by a current panel member, provides information relating to: current points accrued through the Gift Scheme, Call Centre contact details, current newsletters and general information relating to being a member of the television audience measurement panel. Through this website, you may provide personal information related to contest registrations, contest submissions, community postings, suggestions, voting activities and transactional areas.

Through participation in our panels and surveys, we collect your behaviour and preference data. “Behaviour data” is when, why or how you do things such as watch TV, or use your computer or the Internet. “Preference data” means the choices you make such as which stations to watch or websites you visit.

We may receive data from our equipment attached to or placed near your television, the software installed and/or enabled on the routers we provide you, your TVs, mobile phones or other electronic devices (“Devices”), and through the Internet, if you stream videos on your Devices. If your household participates in a panel that involves online, Internet, broadband, or mobile devices, we may collect information through the metering software you install or you authorize us to install on your TV, router, or other electronic device, or your use of an eligible app on your mobile device.

Our metering software detects the electronic signals or energy pattern of sounds, including, but not limited to, embedded sound patterns or codes included within content you’re exposed to such as media broadcasts, streaming content, songs, programs and ads. Information about your access and exposure to this content, including what the content is, when you are exposed to that content, the type of device through which you accessed the content (e.g., televisions, radios, computers, mobile devices, Internet-accessible devices), and when and where you are exposed to it, is gathered passively and automatically by our software, regardless of how or where you watch, listen, access, engage with or are exposed to that content. This allows us to obtain information about your Internet usage, television viewing, listening habits, and other uses. For example, we may receive information from Devices about the ad campaigns you were exposed to and the videos you viewed. Our software encrypts the information (to help ensure its security) before it sends the information to us.

Depending on your level of participation, our software comprehensively tracks activity on panelists’ Devices, whether offline or online. If your panel participation involves mobile devices, the information collected from your mobile devices includes a unique device identifier; ad campaigns you were exposed to; and the videos you viewed through a mobile application. We cannot examine or use the text of any emails or instant messages, and we cannot read the contents of any document open on your computer.

4.2 Cookies and other digital technologies

We use cookies and other digital technologies (collectively “Digital Technologies”) on our Site and on the Internet for the purposes described in this section. The technologies we use may include:

  • session and persistent cookies, pixel tags, web beacons, clear GIFs, hereinafter referred to as “cookies,”
  • local shared objects (such as Flash cookies and HTML5 storage),
  • application software development kits (SDKs), and
  • server-to-server connections.

We and our third party service providers may use the information obtained through Digital Technologies for the uses described in the chart below.

Categories of Use Description More Information
Authentication To help us show you the right information and personalize your panel experience.
Security To improve your experience as a panelist when using the Site or software. For example, these Digital Technologies can remember information such as your user name, language, or location preference. Remembering your choices helps the Site provide enhanced, more personal features.
Functionality To improve your experience as a panelist when using the Site or software. For example, these Digital Technologies can remember information such as your user name, language, or location preference. Remembering your choices helps the Site provide enhanced, more personal features.
Performance, Analytics and Research To enable our analytics and research services, including when you are exposed to our services on other websites, applications, or devices.
Media Measurement To enable our digital media measurement services, including to measure the exposure to content on various devices and platforms, such as websites, streaming, and mobile applications.

To learn more about the use of cookies in general, please visit, located outside the Site.

As a participant in our market research activities, you consent to the use of the above technologies.

4.3 Information we collect from other sources

After you join our panel, we may receive additional information about you and your household from other sources, including other Nielsen measurement products. This may include information such as what you buy and where, and your exposure to advertising. We obtain this information from many sources, including outside sources. These include, for example,

  • Census data,
  • The manufacturers and sellers of the products you purchase or use,
  • "Loyalty" programs (like those that offer rewards and points),
  • Organizations that collect online data,
  • Data suppliers,
  • Companies that combine purchase information, and
  • Other entities that have a legal right to provide such information to us.

We may combine the information from your household with these additional data. We will use it only for the purposes described in this Statement. By participating in this panel, you agree that we may obtain this information about you and combine it in this way.

5. How we use the personal information we collect

We capture usage of television viewing in the home in order to estimate audience ratings. With modern technology continually evolving and multi-media usage in the home developing, we are now extending the measurement of all screen usage in the home to include usage of personally owned computers, tablets and smartphones.

Information you provide during the recruitment process is used to determine eligibility for participation in one of our panels. After you join a panel, we use the information we collect to create a variety of research insights for our clients. We use tools and methods to make sure that there is no reasonable possibility of identifying an individual panellist in the reports that we create for our clients. For example, we combine the responses we collect from you with the responses of others to produce “aggregated” reports. We also create scientific reports based upon modelled information. “Modelled information” is data we have developed based upon demographic and behavioural characteristics (like your gender, age, TV watching habits, web sites visited) to predict what people with similar or matching characteristics would watch or buy. This allows advertisers to identify the likely audience for a marketing campaign.

Our research insights help our clients make choices about where and how they advertise including on print, broadcast television, radio, online and mobile. Among other things, our solutions have helped clients:

  • Understand which television programs appeal to female viewers.
  • Understand the makeup of the audience that was shown an advertisement while surfing the Internet or interacting with social media.
  • Identify the types of electronic products consumers in different demographic groups would be likely to buy.
  • Determine the audience that would be more likely to respond to a particular advertisement online, on a smartphone or tablet.
  • Understand what kinds of people viewed an advertisement on a social media site.

6. How we store and retain personal information

We store your information for as long as needed for our research and analyses purposes and in accordance with law. We use reasonable organizational, technical and administrative measures to protect your information under our control. Please remember that storage and communication of personal data cannot always be one-hundred percent secure. If security is of concern to you, we encourage you to carefully consider the terms and conditions of this Statement.

7. The transfer of personal information outside of Nielsen

Our clients, the Television Networks of Australia, have no access to your personal information. The information we pass to them is in the form of aggregated statistics and is totally de-identified, that is, it cannot be linked back to any individual person.

Occasionally we work with other companies for the purposes of data processing or market research product development purposes. They are contractually required to keep the information confidential and secure and are not permitted to use this information for any other purpose except to carry out the services that they are performing for us. In accordance with market research guidelines, we may also provide individual level information to other companies. If we do, they are bound to keep the information confidential and secure and use it only for research or statistical purposes. We will provide your information to a third party if the law requires it or if it allows us to exercise our legal rights or take action regarding potentially illegal activities, or to protect the safety or rights of any person or legal entity. If all or part of our company is sold, merged or otherwise transferred, we may transfer your information as part of that transaction and will take steps to ensure that your information is protected as described in this Statement.

8. How you can access or correct your own personal information

We have set up procedures by which we make the access to your own personal information available. You may feel the need to check its accuracy or to establish that it is kept under secure conditions. In order to access your information, you will need to contact our Privacy Officer (details listed below), requesting access to the identified information. A representative of Nielsen Television Audience Measurement will then contact you. Providing we can establish your identity, any information that we hold in regard to you or your household can be de-identified, deleted or destroyed.

9. Changes to this Privacy Statement

We reserve the right to update and make changes to this Statement and to our practices in collecting and handling personally identifying information. If we were to make a material change (the kind of change to the way we use your data that might make you reconsider participating in this panel) we will notify you and we will provide you with a copy at least 30 days prior to its implementation, giving you time to resign from the panel if you want. You may view the currently effective Privacy Statement at any time, via the Panel Member Website or by calling us on our toll free number 1800 502 206 and requesting a copy.

Your continued participation in our panel after the effective date of any changes will constitute your acceptance of all effective changes.

10. Complaints

If you believe that we have breached the Australian Privacy Principles you may complain to the Privacy Officer using the contact details below. The Privacy Officer will investigate your complaint and advise you whether the complaint has been upheld and, if so, the action taken. If it is not resolved to your satisfaction within 30 days you may refer the complaint to the Office of the Australian Information Commissioner.

11. Contacting us

If you have any questions about this Statement or any related issues, you may contact us by any of the following methods:

E-mail us at

Phone 02 9490 6500 and ask for the Privacy Officer.

You can also write to:

The Privacy Officer
Nielsen Television Audience Measurement
166 Epping Rd